September 26 2024
➔ With just under six weeks to go, one thing is clear: President Trump and JD Vance have the structural and political advantage to win the Electoral College on Election Day. Regardless of the national media narrative, President Trump is in an incredibly strong position to be elected.
➔ Despite her best efforts, Kamala’s campaign is in fact quite burdened by what has been. The radical Harris record of open borders, a broken economy, and criminals roaming our communities is crushing her among swing voters.
➔ In 42 separate statewide surveys (6 rounds in 7 battleground states) conducted by MAGA Inc.
since Joe Biden was dumped by his party and replaced in a backroom deal to anoint Kamala
Harris, President Trump has led or tied in 40 of them and trailed twice in Wisconsin by 1 point or
less.
◆ Trump has never trailed in Arizona, Nevada, Pennsylvania, North Carolina, Michigan or
Georgia in any MAGA Inc. polling since Harris was named the nominee - including our
last round which concluded a full week after the debate.
◆ That alone would give President Trump a minimum of 302 Electoral Votes in the Electoral College - far more than required to win the White House.
➔ MAGA Inc. is building on President Trump’s momentum and is now set to spend at least $100 million on streaming, digital, broadcast television, and other critical persuasion efforts in the final 6 weeks of the campaign - an increase of nearly $70 million in the final phase of the campaign.
➔ Our final push will fortify the buys already in place in Pennsylvania, Georgia and Arizona on
broadcast. We will add broadcast, cable and satellite in North Carolina for the final weeks. We
will also be expanding streaming and digital platforms in our target states. This is in addition to
other partner SuperPacs who are helping reinforce President Trump’s position across other
battleground states through broadcast, digital and streaming.
Talking to Persuadable Voters Where It Matters
As we have written in prior memos, this race will come down to a small group of persuadable voters across the battleground states. MAGA Inc. has invested significantly in identifying, modeling and talking to those voters since immediately after the primary ended. Despite the Democrats’ historic bait and switch, those efforts are paying off.
➔ Among the universe of voters who are seeing ads about President Trump on streaming, Trump is leading on average by 6-7 points more than he is on the overall ballot - a key indicator of the effectiveness of our messaging to persuadable streaming voters.
➔ Swing voters are increasingly seeing Kamala as too liberal to lead. In our surveys, more than half of voters see her as very liberal in the battleground states.
➔ Tim Walz is finally speaking for swing voters - “we can’t afford four more years of this”.
MAGA Inc. is capitalizing on President Trump's momentum in the campaign's final phase. As part of our final push, MAGA Inc. is:
- Expanding our streaming advertising for our persuadable universe in our target states.
- Adding to our broadcast buys in Pennsylvania, Georgia, North Carolina and Arizona and expanding unique viewing opportunities with maximum reach on live sports, including the NFL, NCAAF, and MLB/World Series.
- Delivering full advertising buys on NFL Sunday Ticket through YouTube TV, in addition to targeted YouTube advertising to men ages 18-44 and other critical demographic groups in all key battleground states.
Our Message
But Ms. Harris still has some critical vulnerabilities heading into the fall, most
notably that far more voters see her as too liberal than view Mr. Trump as too
conservative.” The New York Times, Sept. 19, 2024
As we have previously written, Kamala Harris started as somewhat of a blank slate with Presidential voters, who “might vote for a liberal, but not a lunatic.” Despite two months of Harris and Democrats trying to redefine Kamala Harris into a completely new candidate, voters are seeing through these obvious lies and now know she is really too liberal and too radical to lead.
Our most recent ad focuses on her radical effort to free rapists and murderers as part of her support of extreme liberal Defund The Police groups.
Our next spot continues telling the story of Kamala’s history as a weak, liberal prosecutor who went easy on hardened criminals.
➔ Day One
Summary
Despite the most chaotic presidential election cycle in history, President Trump continues to be remarkably resilient and durable in his appeal to the American people, who are clearly tired of open borders, a broken economy and weakness on the world stage. MAGA Inc is building on President Trump’s record of leadership and spending at least $100 million in the last 6 weeks of the campaign to deliver a win for the American people.